Great salon. Great café. Great boutique. The customer means to come back — then a week goes by, they walk past, and there's just a small pang of "oh right, I liked that place." Meanwhile they're already headed somewhere else.
That's not a competitor problem. That's a memory problem. And most small businesses have no retention strategy at all — they pour money into ads hoping the same face returns.
Acquiring a new customer costs 5–7× more than keeping an existing one. A 5% lift in retention can boost profit by 25–95%.
One rescued regular a week, at your average ticket, usually covers a Tack subscription several times over. The math isn't the hard part. Getting people to actually come back is.
Customer scans your QR poster on the way out. Takes 5 seconds. No app to download.
They leave a quick rating and their phone number, with GDPR-friendly consent.
They get a text with a return-reward code. Redeem at the counter — you keep the regular.